USAF Pararescue / Cheshire Cat / " Keep Calm, We're All MAD Here"/ OCP Morale Patch
Made in USA / Circa 2019
Keep Calm and Carry On was a motivational poster produced by the British government in 1939 in preparation for the Second World War. The poster was intended to raise the morale of the British public, threatened with widely predicted mass air attacks on major cities. Although 2.45 million copies were printed, and although the Blitz happened, the poster was hardly ever publicly displayed and was little known until a copy was rediscovered in 2000. It has since been re-issued by a number of private companies and has been used as the decorative theme for a range of products.
The Keep Calm and Carry On poster was designed by the Ministry of Information during the period 27 June – 6 July 1939. It was produced as part of a series of three "Home Publicity" posters (the others read "Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory" and "Freedom Is in Peril. Defend It With All Your Might"). Each poster showed the slogan under a representation of a "Tudor Crown" (a symbol of the state). They were intended to be distributed to strengthen morale in the event of a wartime disaster, such as mass bombing of major cities using high explosives and poison gas, which was widely expected within hours of an outbreak of war.
The Cheshire Cat is a fictional cat popularized by Lewis Carroll in Alice's Adventures in Wonderland and known for its distinctive mischievous grin. While most often celebrated in "Alice"-related contexts, the Cheshire Cat predates the 1866 novel and has transcended the context of literature and become enmeshed in popular culture, appearing in various forms of media, from political cartoons to television, as well as cross-disciplinary studies, from business to science. One of its distinguishing features is that from time to time its body disappears, the last thing visible being its iconic grin.
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